The Secret of Nike’s Success: The HTM Triangle
"The role of design at a company is to allow you to recreate yourself, to allow your company to find a new way of success before the old way fails.” - Mark Parker
What’s the secret behind Nike’s success? The answer is HTM, a three-person design collaboration between CEO Mark Parker, designer Tinker Hatfield, and creative consultant Hiroshi Fujiwara.
In the first article of 032c magazine's brand new website, we read a great story that covers the 032c team’s exploration of Nike’s headquarters to discuss the HTM collaboration, its methods, and impact on the company and footwear design.
Reading well spent!
Check out these awesome GIFs by NY based and French born and raised photographer Romain Laurent.
With bicycle culture and craft in ascendance, bike fever has spread past the artisanal frame builders and fixie fanatics to infest the every man. To wit: the fall launch of the Sandwichbike (anticipated by us earlier this year) by Bastens Leijh’s Dutch design studio, Bleijh Industrial. Leijh set out to prove that there are legitimate new ways to approach bicycle design and put it in the hands of the consumer.
"The Innovation of Loneliness" | Shimi Cohen
If you are on the internet right now and see this post, click play.
This wonderfully designed and animated video narrated by Shimi Cohen talks about the flaws of our current structure in a simple to understand way.
No One Is Paying Attention to Dubai’s Mega-Rich Rappers
The United Arab Emirates isn’t a country you’d typically associate with hip-hop. It’s a place that is generally bereft of the cultural signifiers native to the dark, dank locales where rap was birthed—Illmatic, for instance, probably wouldn’t have been the same album if it was about the struggle of going $40 million over budget on your new artificial archipelago instead of the fight out of inner-city poverty.
But the young Emirati elite throwing cash at studio time and music videos to force their way into the rap game don’t care about that, and why should they? Genres don’t have to stay rooted. Dubstep was spawned in a south London borough known for its train stations and knife crime, and has become the party music of choice for frat boys with facial piercings the world over.
The problem is that those wads of cash aren’t conducive to your scene being taken particularly seriously. There aren’t many rappers in the UAE unleashing conscious backpack records aboutthe government’s oppression of its critics; far more who are content to jack Flo Rida’s artistic process and find new words to rhyme “club” with over a lame club-rap beat.